The Pias Group was founded in 1947, it has continued to study and research with the aim of creating unprecedented products. In the 1950s, when the general makeup technique was to add powder on the foundation cream as a typical makeup technique, Pias had successfully developed an emulsified foundation product for the first time. “PIAS COLOR”, created with new ideas that break the traditional concept and newly developed emulsification technology, has become an epoch-making emulsified foundation product that expresses the beauty of natural skin tone, and has won the love and support of many customers.

O’LEARY “COVERMARK S”, launched in 1963, is a brand-new foundation product that can perfectly cover spots and freckles while also having sweat-proof and water-repellent functions, has won the hearts and support from many customers. With the aid of repeated technological development and improvement, the excellent performance of “COVERMARK S” prodcuts can been maintained so far.

Dejavu’s “Fiberwig” mascara, famous for its easy to brush, no clumping, no smudging, and can be easily removed with warm water, has completely changed the concept of traditional mascara, and become a leader the market.

The historical development of Pias Group is from brand-new ideas and advanced technology, with courage and enthusiasm, to move forward courageously to achieve goals, and constantly create unprecedented products in the world. In the future, we will further enhance the core value of the group, face the future, and continue to move forward.

The management style of Pias Group is to encourage all employees to “achieve our goals one by one in their own way, aim at achieving the eternal growth.

Pias was a small cosmetics company in Osaka at the very beginning, has continuously introduced innovative products to the world. Today, the group has become a competitive, specialised in developing beauty-related businesses, Pias’ entrepreneurial spirit leads to organisational success. As long as we believe that the goals and prospects are correct, we are able to overcome any challenges and difficulties, and reach the goal eventually. We still believe this entrepreneurial spirit and treat it as foundation nowadays, this is also the success of continuous growth.

Instead of seeking immediate benefits, we strive to benefit all stakeholders by achieving the continuous goal under our management and sustainable innovation and development. We are surrounded by talented employees with high degree of integrity, working enthusiastically towards the organisation goal, turning it into reality ultimately.

Now, Pias Group is looking forward to the future, reviewing its entrepreneurial philosophy from time to time, in addition to the efforts of its employees, Pias is reaching its goal to become a company that turning its dreams to become true.